First Year (CPMS100, CPMS101)
During the Covid-19 pandemic that ruled 2020, individuals and their families experienced an unprecedented amount of loss and hardship. For most, these were some of the darkest times ever experienced. Because of how disheartening the days were becoming, it was crucial for media outlets to veer away from their typically contentious nature, and instead bring a sense of hope to the people of the world. Some glimpses of that can be seen in my ‘Media Doing Good’ twitter thread.
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Second Year (CPMS225)
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One of the important aspects of analyzing media is being able to understand the meanings of signs. Semiotics, the study of signs and symbols, can provide insights into the significance of individual signs as well as the association between them. Furthermore, the ability to differentiate between the denotative and connotative messages of products leads to intelligent consumerism.
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With this assignment, I created an overly exaggerated advertisements for the Media, Self, and Society scholars’ program that used a narcissistic frame. Depending on the target audience and product, a company will use a specific advertising frame that has the best chance of engaging consumers. An ad centered on individual appeal will look to show consumers what they can become with the purchase of a certain product. But, as is the case with most ads, it is misleading.
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This assignment encompasses what I have learned from my Media, Self, and Society Scholars experiences. Including both academic and nonacademic components, this essay provides an in-depth look at what this program has offered me and how I intend to use it in the future.
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